My Values

by | Apr 24, 2020

Understanding your Purpose, Vision and Values

In my capacity as an ADAPT By Design Resilient Business Coach, I have been doing some really rewarding work with a new client, helping them to articulate the Organisation’s Purpose, Vision and Values.

The prelude to this work was getting the Founder to share his story, and his own personal values. The underlying concept being that within an SME, the Purpose, Vision and Values reflect Who that Founder is and Why they do what they do. And this is the start of the ADAPT By Design journey to building a resilient business.

Doing this work with my client, prompted me to revisit who I am, and why I have chosen to do what I do. In my previous post, I shared  My Story.

I think it is also important for those I partner with to also understand my values. Here they are:


  • Be my authentic self
    It is important for me to feel comfortable that I can be myself; that I don’t need to put on a mask. This relates to both my personal and professional dealings. I like to be surrounded by people who accept me for who I am, and I feel comfortable and confident saying what I mean with no fear of reprisal.
  • Do what I say I will do
    I can be relied upon. People can trust in me that I will do what I say I will do. I will always be on time and be well prepared. My personal integrity is my brand. And I value this in others.
  • Lead a truly balanced life
    For me this is about looking after the whole of me. Balancing my intellectual professional needs, with my physical and mental health, my relationship with my husband, and other family and friends. It’s about having time, the autonomy and flexibility to do the things in life that nourish me, and limiting the things in life that drain me.
  • Show up as a professional
    In my work life I value myself on being a professional. In all my dealings with others I try to uphold the highest professional standards. To me that means being honest and trustworthy, only taking on what I have believe I am competent to do. No bullshit. I have difficulty tolerating incompetence in others. I have a high ethical moral compass, setting high standards of myself and others.
  • Challenge the status quo
    I do not just accept the way it is. I am easily frustrated by inefficiency, poor performance and mediocrity. I can be quite outspoken in expressing this frustration. Personally, I like to do things to the best of my ability, to learn new things and embrace new experiences. To extend my comfort zone; to not have any regrets.
  • Teach others how to treat me
    I believe we all need to take responsibility to set our own boundaries. Through our own behaviours teach others how we like to be treated; what we will & will not tolerate from others; how we like to be spoken to. Standing up for ourselves and demonstrating mutual respect.

 I have found that taking the time to get back to the foundations of what underpins me, and my business has been hugely beneficial in refocussing and resetting. And there has never been a better time to do this work.

If you are looking for any guidance and support in clarifying your Purpose, Vision and Values, please reach out.

Written By Debbie Millard

Master your business through strong leadership, knowing your numbers and empowering your people

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